Seattle Dodge dealers of Rairdon Auto Group, want to keep our Seattle Dodge customers aware of what is going on in the Dodge world. Recently Ralph Gilles, the president of the Dodge car brand, interviewed with the Detroit News.

Ralph Gilles is genuinely thrilled with the new buzz the Fiat has created to rescue Chrysler. Gilles is excited for the Dodge brand and the new direction it’s headed. Among the most significant changes now there are 100,000-plus fans on Facebook for Dodge. To many, that figure may be nowhere near as important as the divorcing of Ram into its own sub-brand, but Gilles notes there was virtually no social media presence for Dodge just months ago. Brash moves like the Challenger commercials during the World Cup are also harbingers of what we’re likely to see from Dodge, Gilles says.

Questions about the nuts-and-bolts developments like the horsepower rating of the Pentastar V6 in the new Challenger, the continuation of the Durango name and the possibility of a new Viper were not really anwered by Gilles. However, the interview was an encouraging chat for anyone concerned with the future of Dodge. Gilles seems genuinely enthusiastic about the different directions Dodge is going to get its brand engaging with fans and customers. There’s an apparel line that’s done surprisingly well, a new NASCAR Challenger, more grassroots focus and it all means that you should expect to see Dodge popping up in unexpected places. The most important, and perhaps still unexpected place you’ll see Dodge up soon is the auto show stand. Dodge and parent Chrysler are set to introduce a slew of new models in the coming months.

Seattle Dodge Dealers

Rairdon Auto Group is also excited about the changes coming to the Dodge brand. Our Seattle Dodge dealerships can’t wait to see what the newest Dodge cars will look and feel like. If Gilles’ enthusiasm is a sample of what to come, Seattle Dodge drivers should smile. Our Seattle Dodge dealer tries to keep our Seattle Dodge consumers informed about all that Dodge is doing. If you would like to speak with a Seattle Dodge sales representative, please call 877-337-2123. Rairdon Auto Group has Dodge dealerships in:

• Kirkland
• Monroe
• Smokey Point
• Bellingham

To find out more about Rairdon Auto Group or to view our inventory, please visit www.rairdon.com